We invest in name brands or designers in much the same way as artists and galleries, generally giving preference to the more established and respected of those (such as Chanel, Damien Hirst, the Gagosian galleries...). These names carry significant social and cultural meaning and one's association with them indicates social and even intellectual status. People are prepared to pay exorbitant sums for an original or limited edition work of art, just as some are for a couture dress. In fact, couture fashion is the highest artistic expression of the fashion industry. The potential influence and social impact of both industries is also substantial. In fashion, key fashion houses dictate a season's latest trends which are most fully expressed in their couture creations and then translated into a ready-to-wear lines, and eventually the structure and patterns are recreated by stores such as Forever 21 and Target and become the latest trend available to just about everyone. Similarly, major artistic trends are integrated into broader social currents and affect contemporary aesthetics. Important artists and designers even collaborate at times, further manifesting the connection between fashion and art. Examples include photographer Jurgen Teller shooting Marc Jacobs advertisements, Richard Prince working with Louis Vuitton, and renowned architect Frank Gehry designing a line of jewelry for Tiffany.
And to quote the reality show, The Real Housewives of New York City, "fashion is wearable art." As much as I hate to reference the show, I do like the quote...
Prada, spring 2008 (I covet...)
Jurgen Teller shooting Dakota Fanning for Marc Jacobs
Richard Prince and Louis Vuitton
